{"id":2880,"date":"2026-10-01T02:20:34","date_gmt":"2026-09-30T19:20:34","guid":{"rendered":"https:\/\/books.inti.foundation\/?p=2880"},"modified":"2026-10-01T06:08:05","modified_gmt":"2026-09-30T23:08:05","slug":"co-nen-nghien-cuu-thi-truong-khi-khoi-nghiep","status":"publish","type":"post","link":"https:\/\/books.inti.foundation\/en\/co-nen-nghien-cuu-thi-truong-khi-khoi-nghiep\/","title":{"rendered":"C\u00f3 n\u00ean nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng khi kh\u1edfi nghi\u1ec7p? T\u1ef7 l\u1ec7 10\u201380"},"content":{"rendered":"<p><strong>C\u00f3, nh\u01b0ng v\u1eeba \u0111\u1ee7.<\/strong> B\u00e0i \u00abC\u00f3 n\u00ean nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng khi kh\u1edfi nghi\u1ec7p?\u00bb trong s\u00e1ch \u00abKh\u1edfi Nghi\u1ec7p Th\u00f4ng Minh Theo Phong C\u00e1ch TMT\u00bb c\u1ee7a T\u1ea1 Minh Tu\u1ea5n khuy\u00ean d\u00e0nh ph\u1ea7n nh\u1ecf ngu\u1ed3n l\u1ef1c cho t\u00ecm hi\u1ec3u, l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 ph\u1ea7n l\u1edbn cho th\u1eed nghi\u1ec7m th\u1ef1c t\u1ebf, nh\u01b0 10 ph\u00fat v\u00e0 80 ph\u00fat c\u1ee7a m\u1ed9t tr\u1eadn b\u00f3ng.<\/p>\n<p><a href=\"https:\/\/treasury.inti.foundation\/sach\/khoi-nghiep-thong-minh-theo-phong-cach-tmt-ebook\">Kh\u1edfi Nghi\u1ec7p Th\u00f4ng Minh Theo Phong C\u00e1ch TMT<\/a> l\u00e0 tuy\u1ec3n t\u1eadp h\u01a1n 40 b\u00e0i ng\u1eafn v\u1ec1 kh\u1edfi nghi\u1ec7p, m\u1ed7i b\u00e0i b\u00e0n m\u1ed9t vi\u1ec7c. B\u00e0i v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 n\u01a1i s\u00e1ch gi\u1ea3i th\u00edch r\u00f5 nh\u1ea5t hai ch\u1eef \u00abkh\u1edfi nghi\u1ec7p th\u00f4ng minh\u00bb, qua hai h\u00ecnh \u1ea3nh: t\u1ef7 l\u1ec7 10\u201380 v\u00e0 ng\u1ecdn \u0111\u00e8n h\u1ea3i \u0111\u0103ng.<\/p>\n<h2>Hai th\u00e1i c\u1ef1c ng\u01b0\u1eddi kh\u1edfi nghi\u1ec7p hay r\u01a1i v\u00e0o<\/h2>\n<p>T\u00e1c gi\u1ea3 m\u1edf b\u00e0i b\u1eb1ng m\u1ed9t quan s\u00e1t: ng\u01b0\u1eddi kh\u1edfi nghi\u1ec7p th\u01b0\u1eddng \u0111\u1ee9ng gi\u1eefa hai lu\u1ed3ng quan \u0111i\u1ec3m tr\u00e1i ng\u01b0\u1ee3c.<\/p>\n<p><strong>Th\u00e1i c\u1ef1c th\u1ee9 nh\u1ea5t coi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 l\u00e3ng ph\u00ed.<\/strong> L\u00fd do \u0111\u01b0\u1ee3c n\u00eau: kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1eadt s\u1ef1 bi\u1ebft m\u00ecnh c\u1ea7n g\u00ec; th\u1ecb tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng nhanh t\u1edbi m\u1ee9c nghi\u00ean c\u1ee9u xong th\u00ec n\u00f3 \u0111\u00e3 kh\u00e1c; v\u00e0 nghi\u00ean c\u1ee9u ph\u1ea3i l\u00e0m \u0111\u00fang c\u00e1ch, n\u1ebfu kh\u00f4ng k\u1ebft qu\u1ea3 s\u1ebd l\u1ec7ch v\u00ec l\u1ea5y m\u1eabu qu\u00e1 \u00edt, ch\u1ecdn sai ng\u01b0\u1eddi kh\u1ea3o s\u00e1t, c\u00e1ch ph\u1ecfng v\u1ea5n kh\u00f4ng h\u1ee3p hay c\u00e2u h\u1ecfi thi\u1ebft k\u1ebf sai. Thu\u00ea \u0111\u01a1n v\u1ecb chuy\u00ean nghi\u1ec7p th\u00ec chi ph\u00ed th\u01b0\u1eddng qu\u00e1 s\u1ee9c m\u1ed9t start-up. K\u1ebft qu\u1ea3 l\u00e0 nhi\u1ec1u ng\u01b0\u1eddi b\u1ecf qua h\u1eb3n, \u00absai \u0111\u00e2u s\u1eeda \u0111\u1ea5y\u00bb, tr\u00f4ng v\u00e0o may m\u1eafn ho\u1eb7c tr\u1ef1c gi\u00e1c, trong khi ch\u01b0a \u0111\u1ee7 tr\u1ea3i nghi\u1ec7m \u0111\u1ec3 r\u00e8n tr\u1ef1c gi\u00e1c c\u1ee7a m\u00ecnh.<\/p>\n<p><strong>Th\u00e1i c\u1ef1c th\u1ee9 hai nghi\u00ean c\u1ee9u qu\u00e1 k\u1ef9.<\/strong> S\u00e1ch m\u00f4 t\u1ea3 nh\u1eefng ng\u01b0\u1eddi quen m\u00f4i tr\u01b0\u1eddng t\u1eadp \u0111o\u00e0n, c\u00f4ng ty t\u01b0 v\u1ea5n ho\u1eb7c r\u1ea5t tin v\u00e0o s\u1ee9c m\u1ea1nh c\u1ee7a logic, mu\u1ed1n c\u00f3 trong tay m\u1ecdi con s\u1ed1 v\u00e0 l\u00e0m \u0111\u00fang ngay t\u1eeb l\u1ea7n \u0111\u1ea7u. Sau m\u1ed9t th\u1eddi gian, b\u1ed9 m\u00e1y start-up c\u1ee7a h\u1ecd tr\u1edf n\u00ean c\u1ed3ng k\u1ec1nh; nh\u1eefng c\u00f4ng c\u1ee5 t\u1eebng gi\u00fap h\u1ecd th\u00e0nh c\u00f4ng l\u1ea1i tr\u00f3i ch\u00e2n h\u1ecd, khi\u1ebfn h\u1ecd m\u1ea3i c\u00e2n nh\u1eafc r\u1ee7i ro m\u00e0 th\u1eed nghi\u1ec7m qu\u00e1 ch\u1eadm, \u0111\u1ec3 l\u1ee1 nh\u1eefng c\u01a1 h\u1ed9i \u0111\u1ebfn r\u1ea5t nhanh.<\/p>\n<h2>L\u1eadp tr\u01b0\u1eddng c\u1ee7a s\u00e1ch: \u0111\u1eebng coi th\u01b0\u1eddng, c\u0169ng \u0111\u1eebng xem nh\u1eb9 th\u1eed nghi\u1ec7m<\/h2>\n<p>T\u00e1c gi\u1ea3 kh\u00f4ng \u0111\u1ee9ng h\u1eb3n v\u1ec1 ph\u00eda n\u00e0o. M\u1ed9t m\u1eb7t, s\u00e1ch cho r\u1eb1ng nhi\u1ec1u start-up th\u1ea5t b\u1ea1i v\u00ec kh\u00f4ng am hi\u1ec3u th\u1ecb tr\u01b0\u1eddng ho\u1eb7c coi th\u01b0\u1eddng vi\u1ec7c nghi\u00ean c\u1ee9u, v\u00e0 c\u00e2u \u00abh\u00e3y h\u1ecdc theo Steve Jobs\u00bb nhi\u1ec1u khi ch\u1ec9 l\u00e0 c\u00e1i c\u1edb cho s\u1ef1 h\u1eddi h\u1ee3t, n\u00f4n n\u00f3ng. M\u1eb7t kh\u00e1c, s\u00e1ch nh\u1ea5n m\u1ea1nh s\u1ee9c m\u1ea1nh c\u1ee7a th\u1eed nghi\u1ec7m: d\u00f9 nghi\u00ean c\u1ee9u k\u1ef9 \u0111\u1ebfn \u0111\u00e2u, c\u00f4ng ty \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng l\u1ea7n \u0111\u1ea7u v\u1eabn l\u00e0 c\u00f4ng ty hi\u1ec3u th\u1ecb tr\u01b0\u1eddng nh\u1ea5t, v\u00e0 \u0111\u00f4i khi tung s\u1ea3n ph\u1ea9m ra th\u1eed c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>S\u00e1ch \u0111\u1eb7t hai ki\u1ec3u l\u00e0m c\u1ea1nh nhau. Ki\u1ec3u th\u1ee9 nh\u1ea5t \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 n\u00e9m \u0111\u0129a spaghetti l\u00ean t\u01b0\u1eddng, \u0111\u0129a n\u00e0o d\u00ednh l\u1ea1i th\u00ec \u0111\u00f3 l\u00e0 c\u01a1 h\u1ed9i; ng\u01b0\u1eddi l\u00e0m theo ki\u1ec3u n\u00e0y t\u00ecm ra c\u01a1 h\u1ed9i th\u1eadt khi \u0111\u00e3 h\u1ebft th\u1eddi gian ho\u1eb7c ti\u1ec1n \u0111\u1ec3 theo \u0111u\u1ed5i n\u00f3. Ki\u1ec3u th\u1ee9 hai nghi\u00ean c\u1ee9u b\u00e0i b\u1ea3n, c\u1ea9n th\u1eadn; ng\u01b0\u1eddi theo ki\u1ec3u n\u00e0y th\u1ea5y r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i nh\u01b0ng kh\u00f4ng k\u1ecbp n\u1eafm l\u1ea5y c\u01a1 h\u1ed9i n\u00e0o. C\u00e2u tr\u1ea3 l\u1eddi ph\u00f9 h\u1ee3p th\u01b0\u1eddng l\u00e0 c\u1ea7n c\u1ea3 hai: nghi\u00ean c\u1ee9u, l\u1eadp k\u1ebf ho\u1ea1ch, v\u00e0 kh\u1ea3 n\u0103ng th\u1eed nghi\u1ec7m \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch li\u00ean t\u1ee5c. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ch\u1ecdn \u0111\u00fang t\u1ef7 l\u1ec7 th\u1eddi gian, chi ph\u00ed, c\u00f4ng s\u1ee9c cho hai vi\u1ec7c \u1ea5y.<\/p>\n<blockquote><p>\u00ab\u1ede \u0111\u00e2y kh\u00f4ng c\u00f3 \u0111\u00fang hay sai, ch\u1ec9 c\u00f3 s\u1ef1 ph\u00f9 h\u1ee3p hay kh\u00f4ng.\u00bb \u2013 Kh\u1edfi Nghi\u1ec7p Th\u00f4ng Minh Theo Phong C\u00e1ch TMT<\/p><\/blockquote>\n<h2>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho startup: t\u1ef7 l\u1ec7 10\u201380<\/h2>\n<p>\u0110\u1ec3 n\u00f3i v\u1ec1 t\u1ef7 l\u1ec7, t\u00e1c gi\u1ea3 m\u01b0\u1ee3n h\u00ecnh \u1ea3nh m\u1ed9t tr\u1eadn b\u00f3ng 90 ph\u00fat. Hu\u1ea5n luy\u1ec7n vi\u00ean v\u00e0 c\u1ea7u th\u1ee7 ph\u1ea3i t\u00ecm hi\u1ec3u \u0111\u1ed1i th\u1ee7 v\u00e0 chu\u1ea9n b\u1ecb ph\u01b0\u01a1ng \u00e1n t\u1eeb tr\u01b0\u1edbc; b\u01b0\u1edbc v\u00e0o tr\u1eadn m\u00e0 kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch n\u00e0o l\u00e0 d\u1ea1i d\u1ed9t. Nh\u01b0ng ng\u01b0\u1eddi m\u00e0 s\u00e1ch g\u1ecdi l\u00e0 doanh nh\u00e2n kh\u1edfi nghi\u1ec7p th\u00f4ng minh ch\u1ec9 d\u00f9ng kho\u1ea3ng 10 ph\u00fat cho nghi\u00ean c\u1ee9u, l\u1eadp k\u1ebf ho\u1ea1ch, v\u00e0 80 ph\u00fat c\u00f2n l\u1ea1i \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf, \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch.<\/p>\n<p>Ng\u01b0\u1eddi thi\u1ebfu kh\u00f4n ngoan th\u00ec ho\u1eb7c b\u1ecf qua vi\u1ec7c hi\u1ec3u m\u00ecnh, hi\u1ec3u ng\u01b0\u1eddi, ho\u1eb7c m\u1ea5t t\u1edbi 60 ph\u00fat chu\u1ea9n b\u1ecb v\u00e0 ch\u1ec9 c\u00f2n 30 ph\u00fat \u0111\u1ec3 l\u00e0m. N\u1ebfu nghi\u00ean c\u1ee9u v\u00e0 k\u1ebf ho\u1ea1ch sai, 30 ph\u00fat l\u00e0 qu\u00e1 \u00edt \u0111\u1ec3 s\u1eeda. Theo s\u00e1ch, ng\u01b0\u1eddi l\u00e0m gi\u1ecfi bi\u1ebft ch\u1ec9nh kh\u1ea3o s\u00e1t v\u00e0 k\u1ebf ho\u1ea1ch cho h\u1ee3p v\u1edbi th\u1ef1c t\u1ebf, ch\u1ee9 kh\u00f4ng \u00e9p th\u1ef1c t\u1ebf cho v\u1eeba k\u1ebf ho\u1ea1ch. Ban bi\u00ean t\u1eadp l\u01b0u \u00fd: con s\u1ed1 10 v\u00e0 80 l\u00e0 h\u00ecnh \u1ea3nh \u0111\u1ec3 ch\u1ecdn t\u1ef7 l\u1ec7, kh\u00f4ng ph\u1ea3i m\u1ed9t \u0111\u1ecbnh m\u1ee9c c\u1ee9ng cho m\u1ecdi d\u1ef1 \u00e1n.<\/p>\n<h2>Ng\u1ecdn \u0111\u00e8n h\u1ea3i \u0111\u0103ng, kh\u00f4ng ph\u1ea3i b\u1ea3n \u0111\u1ed3 chi ti\u1ebft<\/h2>\n<blockquote><p>\u00abNghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 ng\u1ecdn \u0111\u00e8n h\u1ea3i \u0111\u0103ng, kh\u00f4ng ph\u1ea3i b\u1ea3n \u0111\u1ed3 chi ti\u1ebft\u00bb \u2013 Kh\u1edfi Nghi\u1ec7p Th\u00f4ng Minh Theo Phong C\u00e1ch TMT<\/p><\/blockquote>\n<p>M\u1ed9t t\u1ea5m b\u1ea3n \u0111\u1ed3 chi ti\u1ebft ch\u1ec9 cho b\u1ea1n t\u1eebng ng\u00e3 r\u1ebd, t\u1eebng \u1ed5 g\u00e0 cho t\u1edbi \u0111\u00edch. Theo t\u00e1c gi\u1ea3, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng khi kh\u1edfi nghi\u1ec7p kh\u00f4ng ph\u1ea3i chi\u1ebfc \u0111\u0169a th\u1ea7n nh\u01b0 th\u1ebf. N\u00f3 gi\u1ed1ng ng\u1ecdn h\u1ea3i \u0111\u0103ng, hay v\u00e0i ng\u1ecdn \u0111\u00e8n \u1edf nh\u1eefng kh\u00fac quanh, soi cho b\u1ea1n th\u1ea5y ch\u1ed7 c\u00f3 \u0111\u00e1 ng\u1ea7m. S\u00e1ch n\u00eau ba lo\u1ea1i \u0111\u00e1 ng\u1ea7m: x\u00e1c \u0111\u1ecbnh sai \u0111\u1ed9 l\u1edbn th\u1ecb tr\u01b0\u1eddng d\u1eabn t\u1edbi ho\u1ea1ch \u0111\u1ecbnh v\u1ed1n kh\u00f4ng ph\u00f9 h\u1ee3p v\u00e0 l\u1ec7ch k\u1ef3 v\u1ecdng v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0; ph\u00e2n t\u00edch sai kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau d\u1eabn t\u1edbi \u0111\u1ecbnh v\u1ecb sai th\u01b0\u01a1ng hi\u1ec7u; kh\u00f4ng hi\u1ec3u th\u1ecb tr\u01b0\u1eddng d\u1eabn t\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh sai.<\/p>\n<p>\u00c1nh \u0111\u00e8n \u1ea5y gi\u00fap ng\u01b0\u1eddi \u0111i bi\u1ec3n t\u00ecm \u0111\u01b0\u1eddng v\u00e0o c\u1ea3ng, bi\u1ebft m\u00ecnh \u0111ang \u1edf \u0111\u00e2u v\u00e0 h\u01b0\u1edbng n\u00e0o ph\u00f9 h\u1ee3p. S\u1ebd r\u1ea5t t\u1ec7 n\u1ebfu con t\u00e0u c\u1ea7n \u0111i h\u01b0\u1edbng T\u00e2y m\u00e0 b\u1ea1n \u0111\u00e3 ti\u00eau g\u1ea7n h\u1ebft ti\u1ec1n \u0111\u1ec3 \u0111i h\u01b0\u1edbng \u0110\u00f4ng. \u0110i \u0111\u00fang h\u01b0\u1edbng t\u1eeb \u0111\u1ea7u r\u1ed3i v\u1eeba \u0111i v\u1eeba v\u1ebd d\u1ea7n b\u1ea3n \u0111\u1ed3 chi ti\u1ebft, theo s\u00e1ch, m\u1edbi l\u00e0 phong c\u00e1ch c\u1ee7a kh\u1edfi nghi\u1ec7p th\u00f4ng minh. S\u00e1ch c\u0169ng nh\u1eafc t\u1edbi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tinh g\u1ecdn (Lean Market Research) nh\u01b0 m\u1ed9t phi\u00ean b\u1ea3n d\u00e0nh cho ng\u01b0\u1eddi kh\u1edfi nghi\u1ec7p, nh\u01b0ng kh\u00f4ng tr\u00ecnh b\u00e0y quy tr\u00ecnh c\u1ee5 th\u1ec3.<\/p>\n<p>B\u00e0i kh\u00e9p l\u1ea1i b\u1eb1ng \u00fd: kh\u1edfi nghi\u1ec7p l\u00e0 h\u00e0nh tr\u00ecnh g\u1ed3m c\u1ea3 khoa h\u1ecdc l\u1eabn ngh\u1ec7 thu\u1eadt; c\u00f3 l\u00fac c\u1ea7n tin tr\u1ef1c gi\u00e1c, nh\u01b0ng c\u0169ng ph\u1ea3i h\u1ecdc c\u00e1ch ki\u1ec3m so\u00e1t nh\u1eefng g\u00ec c\u00f3 th\u1ec3 ngay l\u00fac n\u00e0y, tr\u01b0\u1edbc khi quy m\u00f4 v\u01b0\u1ee3t kh\u1ecfi t\u1ea7m tay.<\/p>\n<h2>Th\u1eed trong 5 ph\u00fat: chia ngu\u1ed3n l\u1ef1c cho d\u1ef1 \u0111\u1ecbnh c\u1ee7a b\u1ea1n<\/h2>\n<ul>\n<li><strong>Ba c\u00e2u h\u1ecfi h\u1ea3i \u0111\u0103ng:<\/strong> th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n l\u1edbn c\u1ee1 n\u00e0o (\u01b0\u1edbc l\u01b0\u1ee3ng th\u00f4 c\u0169ng \u0111\u01b0\u1ee3c), kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 l\u00e0 ai, v\u00e0 \u0111i\u1ec1u g\u00ec d\u1ec5 khi\u1ebfn b\u1ea1n \u0111i sai h\u01b0\u1edbng nh\u1ea5t?<\/li>\n<li><strong>Chia th\u1eddi gian:<\/strong> n\u1ebfu c\u00f3 ch\u00edn tu\u1ea7n cho giai \u0111o\u1ea1n \u0111\u1ea7u, th\u1eed d\u00e0nh kho\u1ea3ng m\u1ed9t tu\u1ea7n \u0111\u1ec3 t\u00ecm hi\u1ec3u, l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 t\u00e1m tu\u1ea7n \u0111\u1ec3 th\u1eed, \u0111o, s\u1eeda, \u0111\u00fang tinh th\u1ea7n m\u1ed9t ph\u1ea7n t\u00ecm hi\u1ec3u, t\u00e1m ph\u1ea7n tr\u1ea3i nghi\u1ec7m.<\/li>\n<li><strong>Ph\u00e9p th\u1eed \u0111\u1ea7u ti\u00ean:<\/strong> vi\u1ebft ra m\u1ed9t vi\u1ec7c nh\u1ecf \u0111\u01b0a s\u1ea3n ph\u1ea9m t\u1edbi v\u00e0i kh\u00e1ch th\u1eadt trong tu\u1ea7n n\u00e0y, v\u00e0 \u0111i\u1ec1u b\u1ea1n mu\u1ed1n h\u1ecdc \u0111\u01b0\u1ee3c t\u1eeb l\u1ea7n th\u1eed \u0111\u00f3.<\/li>\n<\/ul>\n<p>\u0110\u1ec3 thi\u1ebft k\u1ebf ph\u00e9p th\u1eed, b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng b\u00e0i <a href=\"https:\/\/books.inti.foundation\/kiem-chung-y-tuong-kinh-doanh\/\">ki\u1ec3m ch\u1ee9ng \u00fd t\u01b0\u1edfng kinh doanh: 7 b\u01b0\u1edbc tr\u01b0\u1edbc khi \u0111\u1ea7u t\u01b0 l\u1edbn<\/a>; \u0111\u1ec3 r\u00e0 c\u1ea3 b\u1ee9c tranh chu\u1ea9n b\u1ecb, xem b\u00e0i <a href=\"https:\/\/books.inti.foundation\/khoi-nghiep-can-chuan-bi-gi\/\">kh\u1edfi nghi\u1ec7p c\u1ea7n chu\u1ea9n b\u1ecb g\u00ec<\/a>. N\u1ed9i dung l\u00e0 kinh nghi\u1ec7m tham kh\u1ea3o t\u1eeb s\u00e1ch, kh\u00f4ng thay cho t\u01b0 v\u1ea5n chuy\u00ean m\u00f4n v\u00e0 kh\u00f4ng b\u1ea3o \u0111\u1ea3m k\u1ebft qu\u1ea3 kinh doanh.<\/p>\n<h2>H\u1ecfi \u2013 \u0111\u00e1p<\/h2>\n<h3>Startup \u00edt v\u1ed1n c\u00f3 c\u1ea7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng?<\/h3>\n<p>Theo s\u00e1ch Kh\u1edfi Nghi\u1ec7p Th\u00f4ng Minh Theo Phong C\u00e1ch TMT, c\u00f3, nh\u01b0ng \u1edf m\u1ee9c v\u1eeba \u0111\u1ee7. T\u00e1c gi\u1ea3 th\u1eeba nh\u1eadn thu\u00ea \u0111\u01a1n v\u1ecb nghi\u00ean c\u1ee9u chuy\u00ean nghi\u1ec7p th\u01b0\u1eddng qu\u00e1 s\u1ee9c m\u1ed9t start-up, nh\u01b0ng b\u1ecf qua h\u1eb3n th\u00ec d\u1ec5 \u0111i sai h\u01b0\u1edbng. C\u00e1ch h\u1ee3p l\u00fd l\u00e0 d\u00e0nh ph\u1ea7n nh\u1ecf ngu\u1ed3n l\u1ef1c \u0111\u1ec3 t\u00ecm hi\u1ec3u h\u01b0\u1edbng \u0111i, ph\u1ea7n l\u1edbn \u0111\u1ec3 th\u1eed nghi\u1ec7m v\u1edbi kh\u00e1ch th\u1eadt, v\u00ec ch\u00ednh th\u1eed nghi\u1ec7m c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3>T\u1ef7 l\u1ec7 10\u201380 trong s\u00e1ch ngh\u0129a l\u00e0 g\u00ec?<\/h3>\n<p>T\u00e1c gi\u1ea3 v\u00ed m\u1ed9t d\u1ef1 \u00e1n kh\u1edfi nghi\u1ec7p nh\u01b0 tr\u1eadn b\u00f3ng 90 ph\u00fat. Ng\u01b0\u1eddi kh\u1edfi nghi\u1ec7p th\u00f4ng minh d\u00f9ng kho\u1ea3ng 10 ph\u00fat cho nghi\u00ean c\u1ee9u, l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 80 ph\u00fat \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf, \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch. Ng\u01b0\u1eddi d\u1ed3n 60 ph\u00fat cho chu\u1ea9n b\u1ecb ch\u1ec9 c\u00f2n 30 ph\u00fat \u0111\u1ec3 s\u1eeda n\u1ebfu k\u1ebf ho\u1ea1ch sai. \u0110\u00e2y l\u00e0 h\u00ecnh \u1ea3nh \u0111\u1ec3 ch\u1ecdn t\u1ef7 l\u1ec7 ngu\u1ed3n l\u1ef1c, kh\u00f4ng ph\u1ea3i m\u1ed9t \u0111\u1ecbnh m\u1ee9c c\u1ee9ng.<\/p>\n<h3>V\u00ec sao s\u00e1ch v\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng nh\u01b0 ng\u1ecdn h\u1ea3i \u0111\u0103ng?<\/h3>\n<p>V\u00ec nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng cho s\u1eb5n l\u1ed9 tr\u00ecnh t\u1eebng b\u01b0\u1edbc nh\u01b0 m\u1ed9t t\u1ea5m b\u1ea3n \u0111\u1ed3 chi ti\u1ebft. N\u00f3 ch\u1ec9 h\u01b0\u1edbng v\u00e0 soi nh\u1eefng ch\u1ed7 c\u00f3 \u0111\u00e1 ng\u1ea7m: \u0111o sai \u0111\u1ed9 l\u1edbn th\u1ecb tr\u01b0\u1eddng, hi\u1ec3u sai kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ch\u1ecdn sai chi\u1ebfn l\u01b0\u1ee3c kinh doanh. \u0110i \u0111\u00fang h\u01b0\u1edbng t\u1eeb \u0111\u1ea7u r\u1ed3i v\u1eeba l\u00e0m v\u1eeba v\u1ebd d\u1ea7n b\u1ea3n \u0111\u1ed3, theo s\u00e1ch, l\u00e0 phong c\u00e1ch c\u1ee7a kh\u1edfi nghi\u1ec7p th\u00f4ng minh.<\/p>\n<h3>Tung s\u1ea3n ph\u1ea9m ra th\u1eed c\u00f3 \u0111\u01b0\u1ee3c coi l\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng?<\/h3>\n<p>Theo s\u00e1ch th\u00ec c\u00f3 th\u1ec3. T\u00e1c gi\u1ea3 vi\u1ebft r\u1eb1ng d\u00f9 nghi\u00ean c\u1ee9u k\u1ef9 \u0111\u1ebfn \u0111\u00e2u, c\u00f4ng ty \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng l\u1ea7n \u0111\u1ea7u v\u1eabn l\u00e0 c\u00f4ng ty hi\u1ec3u th\u1ecb tr\u01b0\u1eddng nh\u1ea5t, v\u00e0 \u0111\u00f4i khi tung s\u1ea3n ph\u1ea9m ra th\u1eed c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch nghi\u00ean c\u1ee9u. Tuy v\u1eady, s\u00e1ch v\u1eabn khuy\u00ean \u0111\u1eebng coi th\u01b0\u1eddng b\u01b0\u1edbc t\u00ecm hi\u1ec3u ban \u0111\u1ea7u, v\u00ec \u0111i sai h\u01b0\u1edbng th\u00ec th\u1eed nghi\u1ec7m bao nhi\u00eau c\u0169ng t\u1ed1n k\u00e9m.<\/p>\n<p><!-- INTI-BAI-LIEN-QUAN-20261001 --><\/p>\n<p class=\"inti-bai-lien-quan\"><strong>B\u00e0i li\u00ean quan:<\/strong> <a href=\"https:\/\/books.inti.foundation\/la-ban-khoi-nghiep-la-gi\/\">La B\u00e0n Kh\u1edfi Nghi\u1ec7p l\u00e0 g\u00ec? 6 ch\u00eca kho\u00e1 ch\u1ecdn \u00fd t\u01b0\u1edfng kinh doanh<\/a> \u00b7 <a href=\"https:\/\/books.inti.foundation\/quy-trinh-xu-ly-phan-nan-cua-khach-hang\/\">Quy tr\u00ecnh x\u1eed l\u00fd ph\u00e0n n\u00e0n c\u1ee7a kh\u00e1ch h\u00e0ng: 3 \u0110\u1ed4I v\u00e0 BLAST<\/a><\/p>\n<p><!-- INTI-CUM-SACH-TOM-TAT-20261001 --><\/p>\n<p class=\"inti-cum-sach\"><strong>T\u00f3m t\u1eaft c\u1ea3 cu\u1ed1n:<\/strong> <a href=\"https:\/\/books.inti.foundation\/tom-tat-sach-khoi-nghiep-thong-minh-theo-phong-cach-tmt\/\">T\u00f3m t\u1eaft s\u00e1ch Kh\u1edfi Nghi\u1ec7p Th\u00f4ng Minh Theo Phong C\u00e1ch TMT: n\u1ed9i dung<\/a><\/p>\n<h2>\u0110\u1ecdc th\u00eam t\u1eeb s\u00e1ch<\/h2>\n<ul>\n<li><a href=\"https:\/\/treasury.inti.foundation\/sach\/khoi-nghiep-thong-minh-theo-phong-cach-tmt-ebook\">Kh\u1edfi Nghi\u1ec7p Th\u00f4ng Minh Theo Phong C\u00e1ch TMT<\/a> tr\u00ean Inti Treasury: gi\u1edbi thi\u1ec7u v\u00e0 danh s\u00e1ch c\u00e1c b\u00e0i theo nh\u00f3m ch\u1ee7 \u0111\u1ec1.<\/li>\n<li>B\u00e0i \u0111\u1ee9ng ngay sau trong s\u00e1ch b\u00e0n v\u1ec1 v\u0103n ho\u00e1 th\u1ea5t b\u1ea1i; \u0111\u1ecdc ph\u1ea7n sau c\u1ee7a b\u00e0i \u1ea5y \u1edf trang tr\u00edch \u0111o\u1ea1n <a href=\"https:\/\/treasury.inti.foundation\/sach\/khoi-nghiep-thong-minh-theo-phong-cach-tmt-ebook\/trich-doan\/van-hoa-that-bai-va-dieu-nhan-vien-that-su-can\">V\u0103n h\u00f3a th\u1ea5t b\u1ea1i v\u00e0 \u0111i\u1ec1u nh\u00e2n vi\u00ean th\u1eadt s\u1ef1 c\u1ea7n \u1edf m\u1ed9t start-up<\/a> tr\u00ean Inti Treasury.<\/li>\n<li><a href=\"https:\/\/books.inti.foundation\/san-pham\/khoi-nghiep-thong-minh-theo-phong-cach-tmt-ebook\/\">Trang s\u00e1ch Kh\u1edfi Nghi\u1ec7p Th\u00f4ng Minh Theo Phong C\u00e1ch TMT tr\u00ean Inti Books<\/a>.<\/li>\n<\/ul>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Startup \u00edt v\u1ed1n c\u00f3 c\u1ea7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Theo s\u00e1ch Kh\u1edfi Nghi\u1ec7p Th\u00f4ng Minh Theo Phong C\u00e1ch TMT, c\u00f3, nh\u01b0ng \u1edf m\u1ee9c v\u1eeba \u0111\u1ee7. T\u00e1c gi\u1ea3 th\u1eeba nh\u1eadn thu\u00ea \u0111\u01a1n v\u1ecb nghi\u00ean c\u1ee9u chuy\u00ean nghi\u1ec7p th\u01b0\u1eddng qu\u00e1 s\u1ee9c m\u1ed9t start-up, nh\u01b0ng b\u1ecf qua h\u1eb3n th\u00ec d\u1ec5 \u0111i sai h\u01b0\u1edbng. C\u00e1ch h\u1ee3p l\u00fd l\u00e0 d\u00e0nh ph\u1ea7n nh\u1ecf ngu\u1ed3n l\u1ef1c \u0111\u1ec3 t\u00ecm hi\u1ec3u h\u01b0\u1edbng \u0111i, ph\u1ea7n l\u1edbn \u0111\u1ec3 th\u1eed nghi\u1ec7m v\u1edbi kh\u00e1ch th\u1eadt, v\u00ec ch\u00ednh th\u1eed nghi\u1ec7m c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"T\u1ef7 l\u1ec7 10\u201380 trong s\u00e1ch ngh\u0129a l\u00e0 g\u00ec?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"T\u00e1c gi\u1ea3 v\u00ed m\u1ed9t d\u1ef1 \u00e1n kh\u1edfi nghi\u1ec7p nh\u01b0 tr\u1eadn b\u00f3ng 90 ph\u00fat. Ng\u01b0\u1eddi kh\u1edfi nghi\u1ec7p th\u00f4ng minh d\u00f9ng kho\u1ea3ng 10 ph\u00fat cho nghi\u00ean c\u1ee9u, l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 80 ph\u00fat \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf, \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch. Ng\u01b0\u1eddi d\u1ed3n 60 ph\u00fat cho chu\u1ea9n b\u1ecb ch\u1ec9 c\u00f2n 30 ph\u00fat \u0111\u1ec3 s\u1eeda n\u1ebfu k\u1ebf ho\u1ea1ch sai. \u0110\u00e2y l\u00e0 h\u00ecnh \u1ea3nh \u0111\u1ec3 ch\u1ecdn t\u1ef7 l\u1ec7 ngu\u1ed3n l\u1ef1c, kh\u00f4ng ph\u1ea3i m\u1ed9t \u0111\u1ecbnh m\u1ee9c c\u1ee9ng.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"V\u00ec sao s\u00e1ch v\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng nh\u01b0 ng\u1ecdn h\u1ea3i \u0111\u0103ng?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"V\u00ec nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng cho s\u1eb5n l\u1ed9 tr\u00ecnh t\u1eebng b\u01b0\u1edbc nh\u01b0 m\u1ed9t t\u1ea5m b\u1ea3n \u0111\u1ed3 chi ti\u1ebft. N\u00f3 ch\u1ec9 h\u01b0\u1edbng v\u00e0 soi nh\u1eefng ch\u1ed7 c\u00f3 \u0111\u00e1 ng\u1ea7m: \u0111o sai \u0111\u1ed9 l\u1edbn th\u1ecb tr\u01b0\u1eddng, hi\u1ec3u sai kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ch\u1ecdn sai chi\u1ebfn l\u01b0\u1ee3c kinh doanh. \u0110i \u0111\u00fang h\u01b0\u1edbng t\u1eeb \u0111\u1ea7u r\u1ed3i v\u1eeba l\u00e0m v\u1eeba v\u1ebd d\u1ea7n b\u1ea3n \u0111\u1ed3, theo s\u00e1ch, l\u00e0 phong c\u00e1ch c\u1ee7a kh\u1edfi nghi\u1ec7p th\u00f4ng minh.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Tung s\u1ea3n ph\u1ea9m ra th\u1eed c\u00f3 \u0111\u01b0\u1ee3c coi l\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Theo s\u00e1ch th\u00ec c\u00f3 th\u1ec3. T\u00e1c gi\u1ea3 vi\u1ebft r\u1eb1ng d\u00f9 nghi\u00ean c\u1ee9u k\u1ef9 \u0111\u1ebfn \u0111\u00e2u, c\u00f4ng ty \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng l\u1ea7n \u0111\u1ea7u v\u1eabn l\u00e0 c\u00f4ng ty hi\u1ec3u th\u1ecb tr\u01b0\u1eddng nh\u1ea5t, v\u00e0 \u0111\u00f4i khi tung s\u1ea3n ph\u1ea9m ra th\u1eed c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch nghi\u00ean c\u1ee9u. Tuy v\u1eady, s\u00e1ch v\u1eabn khuy\u00ean \u0111\u1eebng coi th\u01b0\u1eddng b\u01b0\u1edbc t\u00ecm hi\u1ec3u ban \u0111\u1ea7u, v\u00ec \u0111i sai h\u01b0\u1edbng th\u00ec th\u1eed nghi\u1ec7m bao nhi\u00eau c\u0169ng t\u1ed1n k\u00e9m.\"\n      }\n    }\n  ]\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u00e0i \u00abC\u00f3 n\u00ean nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng khi kh\u1edfi nghi\u1ec7p?\u00bb trong s\u00e1ch Kh\u1edfi Nghi\u1ec7p Th\u00f4ng Minh Theo Phong C\u00e1ch TMT tr\u1ea3 l\u1eddi: n\u00ean, nh\u01b0ng v\u1eeba \u0111\u1ee7. T\u1ef7 l\u1ec7 10\u201380 v\u00e0 h\u00ecnh \u1ea3nh ng\u1ecdn h\u1ea3i \u0111\u0103ng gi\u1ea3i th\u00edch v\u00ec sao.<\/p>","protected":false},"author":2,"featured_media":2881,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[309,312,310,311,61],"class_list":["post-2880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-co-nen-nghien-cuu-thi-truong-khi-khoi-nghiep","tag-khoi-nghiep-thong-minh-theo-phong-cach-tmt","tag-nghien-cuu-thi-truong-cho-startup","tag-nghien-cuu-thi-truong-tinh-gon","tag-ta-minh-tuan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3 n\u00ean nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng khi kh\u1edfi nghi\u1ec7p? 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